2024 ENGLISH EXPO
Public Relations in Organizations | Mississippi State University | Spring 2024
This senior capstone project featured applying accumulated knowledge and skills to a real client. My team's mission? To craft an impactful PR campaign for the Mississippi State Department of English's first-ever immersive English Expo, designed to captivate high school students.
Here's the twist: not only did we have to deliver top-notch work, but we also had to navigate the competitive landscape of our class, where each group competed to be the client's choice. Despite the stiff competition, I'm incredibly proud to share that our team won. Check out what set us apart!
Meet the Pennbrook Penguins
Named after the college mascot in "Boy Meets World," the Pennbrook Penguins team comprised of determined and highly-skilled MSU public relations students. Balancing this senior capstone was not for the faint of heart, but the Pennbrook Penguins prioritized collaboration and communication.
Campaign Steps
Our campaign involved a series of planned content designed to guide the communication between the MSU Department of English and its publics. To ensure the effectiveness of establishing this brand new event, our campaign was researched, defined and targeted audiences, involved thorough planning, and guided evaluation.
1
Assess Opportunity
2
Research Client and Publics
3
Create Goals, Objectives, & Strategies
4
Design Tactics
5
Create Implementation Timeline
6
Establish Evaluation Metrics
MISSION STATEMENT
To expand awareness of the diversity of intellectual and professional avenues open to students who major in English through hands-on activities and immersive experiences.
VISION STATEMENT
As English leaders in Mississippi, we strive to inspire the future generation of prospective English professionals through cultivating a deep appreciation of the humanities.
Logo
Expo Parcel and Fliers
Let's Get Social!
There may be no better way to communicate what we do than through social media. To make this plan as actionable as possible for the English Department team,
we created 39 original posts for social media.
Here are a few highlights from our client's feed!
